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Petronas Booth MotoGP

VIP visitors booth for Moto GP

Multiple amazing interactives for brand experience in Motorbike Grand Prix

Over the course of two seasons, we collaborated with our client, Minerva MKT, to design and develop a comprehensive suite of interactive experiences.

Among the highlights was a VR Escape Room application for Oculus goggles, where visitors assisted the Petronas headquarters team in navigating from the office to the pit lane to prepare the bikes for racing. We also created a dynamic running interactive installation, enabling two players to compete head-to-head by physically running in place to propel their virtual bikes in a thrilling 1v1 race.

Additional attractions included multitouch screens that allowed users to design and personalize their own avatars, which could then be downloaded to their smartphones and shared across social media platforms. Finally, a Batak reflex simulator tested visitors’ reaction times in a fast-paced and engaging challenge.

These innovative booths were featured at the Thai and Malaysian Grand Prix, key markets for Petronas, where the company’s headquarters are also based. The installations not only entertained attendees but also reinforced Petronas’s presence and engagement with fans in these major markets.

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